The brand Jimmy Choo was founded in 1996, but its story begins earlier, with Jimmy Choo himself, a talented Malaysian shoe designer. Jimmy Choo, who grew up in a family of shoemakers, began making bespoke shoes in London, and soon stood out for his elegant and innovative designs.

The brand was co-founded by Jimmy Choo and Tamara Mellon, a former fashion editor of the British Vogue magazine, who saw great potential in Choo's skill and encouraged him to create a luxury footwear line. Together, they opened the first Jimmy Choo store in London, and the brand quickly became known for its elegance, sophistication, and the high quality of its shoes.

In 1997, the brand was officially launched to the public with the help of Tamara Mellon, and soon became an international success, especially among celebrities and public figures. The "pumps" (high-heeled scarpin) shoe became an icon associated with luxury and glamour.

Expansion for Perfumes:

The Jimmy Choo perfume line was launched in 2011, in partnership with the cosmetics company Inter Parfums, Inc. The brand's first perfume was "Jimmy Choo Eau de Parfum", a feminine fragrance that reflected the sensuality and sophistication of the footwear brand. Since then, the brand has continued to expand its fragrance line, offering both women's and men's perfumes.

The Jimmy Choo perfume line follows the luxurious and elegant aesthetic of the footwear brand, combining sophisticated and sensual fragrances with a modern design. Each release reflects the refined and high-standard style of the label.