Jean Patou – The Haute Couture of French Perfumery

Founded in Paris in the 1920s, the Maison Jean Patou quickly became synonymous with luxury, elegance, and innovation. Known as one of the creators of modern perfumery, Jean Patou sought to translate the spirit of haute couture into exclusive and sophisticated fragrances.

🌸 Its most iconic perfume, Joy (launched in 1930), was for decades the most expensive in the world, combining roses and jasmine in very high concentration, created as an expression of beauty during difficult times.

💎 The brand's fragrances reflect timeless refinement, with floral, green, and musky notes that enchant generations of elegant women sensitive to the art of perfumery.