Fred Hayman & Giorgio Beverly Hills – The Luxury and Glamour of California in a Perfume

Known as “Mr. Beverly Hills,” entrepreneur Fred Hayman was a pioneer in combining fashion and perfumery with the creation of the legendary boutique Giorgio Beverly Hills, located on the famous Rodeo Drive.

In 1981, the iconic Giorgio Beverly Hills Eau de Toilette was born, a striking perfume that became synonymous with Californian luxury, sophistication and unforgettable presence. With opulent notes of white flowers, amber and vanilla, it conquered the world as a symbol of the 80s.

Fred Hayman continued creating fragrances that celebrate the glamour of Beverly Hills, such as:
💛 273 for Women and for Men – Elegant and intense, with an unmistakable olfactory signature
💛 Touch, Hollywood and other editions, all carrying the vibrant and sophisticated spirit of Los Angeles