Hugo Boss is a German luxury brand, founded in 1924, initially known for impeccable men's tailoring. Over time, it expanded its portfolio to women's fashion, accessories, and — of course — perfumes.

In perfumery, the brand is divided into two main lines:

1. BOSS

   • More classic, elegant, sophisticated

   • Aimed at an audience that enjoys refined and timeless perfumes

2. HUGO

   • Younger, casual, bold

   • Ideal for those who enjoy something modern, creative, urban