The brand was founded in 2012 by Sheikh Shahid Ahmad, who in the 1980s had already conceived the idea of creating a perfume line that combined the quality of oriental perfumery with affordable prices.
In 1995, he founded Lattafa Perfumes Ind. L.L.C., a company specialized in the production of personal care products. Currently, the company produces over 35 million units per year, exporting its products to markets in the Middle East, Africa, Southeast Asia, Australia, Europe, and the United States.
Philosophy and style
The name "Lattafa" comes from the Arabic words "Latif" (kindness) and "Lateefa" (pleasant), reflecting the brand's philosophy of creating fragrances that are not only pleasing to the nose but also convey a sense of luxury and sophistication. Lattafa stands out for offering perfumes that combine traditional Middle Eastern ingredients with a modern touch, creating unforgettable fragrances.
