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Maison Margiela – Conceptual Art in the Form of Perfume

Maison Margiela is a French fashion house known for its avant-garde, deconstructed, and conceptual style — values that are also present in its perfume line. Released under the name Maison Margiela Replica, the brand's perfumes aim to capture memories and specific moments of life through evocative and unique fragrances.

The Replica Collection

The Replica collection, launched in 2012, is the brand's most iconic. Each perfume features on the label:

  • The name of the fragrance

  • The place and year it intends to "replicate"

  • The description of the type of experience it evokes

For example:

  • Lazy Sunday Morning: inspired by a relaxing morning in bed with clean sheets, in Florence, 2003. Notes of lily of the valley, white musk, and iris.

  • By the Fireplace: recreates the feeling of being near a lit fireplace in the Alps, in 1971. Combines notes of burnt wood, vanilla, and chestnuts.

  • Jazz Club: evokes a jazz club in Brooklyn in 2013, with notes of rum, tobacco, and leather.